Would You Prefer to go to the Dentist than get a New Headshot?
I used to hate having my picture taken. Being told to smile to order. Awkward posing. And what are you supposed to do with your hands?
A few years ago, I had an impromptu portrait taken by my assistant. I used it as my profile picture for nearly five years! I’m starting to get my head around the idea of personal branding for myself now, but it’s been a long time coming.
If you are in any doubt you need to update your business portraits here are my 5 reasons you need a new headshot…
1. Headshot Photography Has Changed.
Have you had a traditional corporate business headshot taken in your office by a professional photographer?
You probably have a haunting memory of being rolled into a meeting room for a quick snap like you were on a conveyor belt in a headshot factory.
Maybe it’s a Sydney thing, but more and more professionals are opting for a lifestyle portrait.
People want to show genuine personality in their headshot.
Portraits on location are replacing stiff, posed studio shots.
Headshot Photography has become much more relaxed. Even lawyers and accountants are beginning to ditch the tie!
Headshots do not have to be boring.
2. First Impressions Happen Faster Online.
Gone are the days of making your first impression in person. Your Linkedin profile picture gets seen every day. Your business headshot appears alongside any article or post you write. You probably have an avatar that appears when your zoom call doesn’t connect.
A recent article in Forbes suggests “a tenth of a second is all it takes to start determining traits like trustworthiness.” In the digital world, it could be as fast as a fiftieth of a second. (really? I don’t think I blink that fast)
Anyway, it’s fast.
A professional headshot is your first chance to make a great impression.
3. People do Business With People They Like.
So crack a smile! It seems so simple, people warm to people who smile.
In a study in Harvard Magazine, Amy Cuddy says that,
‘Warmth and competence account for about 80 percent of our overall evaluations of people’
Having a warm, confident smile in your portrait could easily be the difference between people doing business with you or swiping left (or is it right, I haven’t used those apps for many years)
4. You Need to Take Control of Your Brand Image
A professional portrait photographer will take the time to understand your needs. They will consider your audience and be able to create brand imagery that represents your business brand.
If you are an entrepreneur or in the leadership team of an S.M.E. your business profile image is critical. Your portrait could be featured in the press, in company reports. It may even be a featured image on your website.
For larger organisations, great portraits of your founders, managers and C.E.O.’s will humanise your brand. Your headshot photos can then be used across all media to give your brand consistently.
5. You Are No Spring Chicken!
Hahahaha! Maybe that’s just me. I used the same headshot for way too long. People were beginning to ask if it was me!
So if you are looking like your younger self in your profile photo, it’s time to own the new you.
There are no rules as to how often you should update your headshot. However, if you have changed your appearance significantly, or if you are making changes in your business, that is an ideal time.
Why stop at just a headshot?
If you use pictures in your business, then your headshots are just the beginning. You can use creative brand photography in your business to show who you are as a brand.
Show what you do.
Show why you do what you do.
And, most important, show why your customers should choose to do business with you.
If you are reading this post on my website then you already know I’m professional photographer based in Sydney, I would be happy to have a chat about how we can do that together.
Make Your Brand Shine