I’ve got a branding shoot next week and my client asked me who she should have in her pictures to represent her customers. The people you choose to feature on your website, socials and promotions are going to represent the people who believe in your brand.
You want to use people that your target market can identify with.
If they can identify with the subject in the image they will subconsciously put themselves in their place. To some degree, they experience what the subject experiences and feels what they feel.
Thats why I recommend using talent that fits the demographic of your ideal customer…
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