If you are in business, I don’t have to tell you that you need a video on your website. Your marketing team has already told you that.
We are all busy. We have a business to run, producing a video does not seem like a priority.
But according to a 2021 study by Wyzowl,
“87% of business owners say video gives them a good return on their investment.“
Obviously, I looked for the best statistic to back up what I’m saying, but that’s huge! It’s clearly worth investing a bit of time in producing video as part of your marketing strategy.
I only started doing it for my business this year. I didn’t become a photographer to be this side of the camera. I find it quite confronting. I still get sweaty palms when I look down the barrel of the lens.
However, I realised how important it was when I moved house recently. I did what we all do, googled a few removalists, filled in the online forms and awaited the onslaught of automated emails and phone calls from offshore call centres.
The company I went with was not the cheapest or the one that had the shiniest van on their website. I chose the company that sent me a video response to my enquiry from the business owner. He explained a little about the company and the service I could expect.
So, listen to that marketing team. It doesn’t have to be complicated. This is the bit where I share a few simple tips to getting an awesome video for your website.
- Find a videographer who understands a bit about marketing because the most important thing is the content you deliver. If you are in Sydney, give me a call. Otherwise, take someone to your shoot who is not from your company. Someone who will give you productive feedback on the clarity of your message.
- Have a script. I know, you speak off the cuff in meetings every day. You know your business. But we have to get your message across clearly and concisely in a few seconds. In videoland people have very short attention spans.
- Have fun! Producing a video is a fantastic opportunity to show a bit of personality. A bonus of getting in front of the camera is that people will get to see who you are. They will start to get a feeling they know you.
A video on the homepage of your website will clarify what you do differently.
It will clear up any confusion about how your product or service will make your customers life better.
It will also introduce who you are, and people are infinitely more likely to engage with your brand if they feel like they know you.